Win at All Costs, by Matt Hart

Matt Hart's recently released book, Win at All Costs, gives us an insight into Nikes secretive running program, The Nike Oregon Project. It details the investigation by USADA into Head Coach, Alberto Salazar, and a Houston endocrinologist, Dr. Jeffrey Brown, and their practices with Nike Oregon Project athletes. 

Matt's book is filled with stories of Nike employees and athletes like former assistant coach Steve Magness, and Olympians Kara and Adam Goucher, who broke the silence about practices within the Nike Oregon Project that were causing them serious ethical dilemas. It also lifts the curtain on the male dominated exploitation and Win at All Cost culture within the Nike organisation.

Divided into 20 chapters, the book charts us through a 12 year process that began in 2007 with a voicemail tip-off from Danny Mackay, to the eventual 4 year ban of Salazar and Brown in 2019. At times it seems almost like a James Bond spy story, but like Lance Armstrong, another Nike affiliate, the stories were all too real.


Thank you to Harper Collins for providing us an advance review copy, and also putting us in contact with the author for the interview. 

If you are interested in getting a copy of this book, please consider helping your local bookstore if possible. Matt suggested checking out the Bookshop.org website, which also supports local bookstores (thanks Matt!!).